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breakthrough


15.356 How to Develop "Breakthrough" Products and Services, Spring 2004 by Prof. Eric von Hippel

The complete list of video lectures for this course, with various download speed, could be found here.

LEC #TopicsVideo
Length
Adopter/
Proofreader
Adoption
Date
Completion
Date
Transcription
1Who Develops Breakthrough New Products and Services - Users or Manufacturers?

(RM - 56K) (RM - 80K) (RM - 220K)

52:51

 

 

 file (partial)

 MiLa S. P. Huang

huangmila@hotmail.com

 01/31/2007

 

 
2Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"

(RM - 56K) (RM - 80K) (RM - 220K)

44:05

Wei-Chen Lois Tai
loistai@gmail.com

02/14/2005

5/24/2005

file

file(v2)

Fumin Chiu fchiu1@rochester.rr.com 

 

05/30/2005 

6/16/2005 

3Systematic Generation of Incremental Improvements to Existing Products and Services

Traditional Marketing Research Concept Generation Techniques

(RM - 56K) (RM - 80K) (RM - 220K)

57:43

Fumin Chiu
fchiu1@rochester.rr.com

2/17/2005

3/4/2005

file

Wei-Chen Lois Tai
loistai@gmail.com

04/03/2007

 

 

 


Last Modified 5/13/07 3:09 AM

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